Rising With The Wind Episode 39 Recap
> Rising With The Wind Recap
After waking up on the Teng Yue rooftop, Xu Si discovered his hand was cut by a broken beer bottle and his phone was dead. He borrowed a colleague's phone to call Wu Guanglei. Before leaving for work, Qi instructed Jiu and Wei not to wake Yang Jian, revealing he was sleeping in her room. The two were visibly shocked by the news. Later, when Yang Jian met Qi after work, she confessed her long-held feelings for him.
She admitted she had used her affection for Gao Yi as a way to cope with the internal conflict she felt due to her dislike of Yang Jian's father, allowing herself to live a lie for years to ignore her deep dependence on Yang Jian. Now wanting to stop deceiving herself, Qi told him that he, not Gao Yi, was the true bright light in her life, regardless of his father's past.
A happy Yang Jian saw his unspoken affection finally reciprocated. Following the departure of Teng Yue's founders, Xu Si formally submitted his resignation to Du Weiye and proposed to personally buy back Baoxing's shares in Teng Yue. He confronted Du Weiye, revealing he knew Baoxing had leaked the news of Shen Gui's disappearance, an act Xu Si considered a violation of his professional bottom line.
To ensure his departure would not harm Baoxing, Xu Si presented a complete, pre-arranged alternative for the Aneda deal: the acquisition of Hero Fly, a century-old brand whose major shareholder needed to sell. He had discussed the strategic rationale for this choice with Gao Yi, noting it was more cost-effective for Aneda and a better market story. This move protected the interests of Baoxing, Jingyang Capital, and Aneda, with Xu Si having considered everyone on the "chessboard."
While calling the decision "ridiculous," Du Weiye granted Xu Si one week to raise the funds for the buyback, framing it as a chance for Xu Si to prove his immaturity. Wu Guanglei expressed his loyalty and readiness to follow Xu Si, but when he learned Xu Si planned to mortgage all his personal assets for the buyback, he was shocked and called him crazy, unable to understand the sacrifice.
At Cloud Footwear, factory director Ye Guoming adamantly refused to do a livestream, insisting any profit should be passed to customers directly. To his surprise, Jiang Hu seemingly obeyed his order to cancel the event without argument. At home, Xu Si reconciled with his mother, Fang Moping, admitting his previous views on valuing a company like Xufeng were too narrow. He acknowledged that his father would not have repaired the factory's machines if he had truly wanted to sell.
He presented her with a professional e-commerce operations plan for Xufeng, impressing her with his newfound understanding. She assured him of the family's full support in his future decisions. As a result of the cancellation, Tao Xiaoying livestreamed an apology to her fans, explaining that Cloud Footwear was unwilling to offer the lowest possible price. Her fans flooded Cloud Footwear's social media with angry comments.
Observing the situation, Xu Si believed this was exactly what Jiang Hu intended and instructed Wu Guanglei to hire media outlets to amplify the negative attention, much to Wu Guanglei’s disapproval. Internally, Cloud Footwear employees debated their response until Ye Guoming, frustrated with the deadlock, gave Jiang Hu full authority to handle the crisis.
Jiang Hu then issued an official apology letter, framing the cancellation as a commitment to upholding the brand's quality and century-old craftsmanship over making a sale at a compromised price. The controversy propelled Cloud Footwear to trend online, generating massive public discussion and free publicity.
Wu Guanglei praised Jiang Hu's brilliant marketing, noting it was a "triple win": Cloud Footwear gained a better reputation, Tao Xiaoying solidified her top-streamer status with a surge in followers, and their investor Mei Shaowang would now have more confidence in Teng Yue.
Xu Si then revealed his full plan to a stunned Wu Guanglei: he had secured investment from the Chengnan Economic Development Zone to fund Teng Yue's new smart production line and would mortgage all his personal assets to buy back the shares. Jiang Hu and Tao Xiaoying met to discuss a new collaboration. Tao Xiaoying accepted Jiang Hu's terms and commented that Jiang Hu was now easier to work with.
Jiang Hu, in turn, pointed out that Tao Xiaoying was being less strategic, as her immediate need was not money but maintaining her popularity amid growing competition. Jiang Hu proposed a partnership to help Tao Xiaoying maintain her public "heat" and positioning, which was more valuable than a single commission. Tao Xiaoying understood that Jiang Hu's goal was mutual benefit by linking the Cloud Footwear brand with her name. Meanwhile, Ye Guoming led his staff on an unusually long and silent tour of the factory, leaving everyone wondering what he intended to announce.
