Rising With The Wind Episode 29 Recap
> Rising With The Wind Recap
That night, Xu Si called Jiang Hu, sensing her anxiety about the upcoming event. She confessed her desire to win but also her fear of failure. Xu Si comforted her, explaining that failure is a part of success and that even he experiences losses in his investments. He promised to stand by her, no matter the outcome.
The next day, at the Lidu Department Store, Free Unicorn launched its campaign with a dazzling show featuring international supermodels, drawing a large crowd. In stark contrast, the Teng Yue staff struggled to attract visitors with flyers, and a sense of discouragement began to set in. Xu Si arrived at the department store but was surprised to find Jiang Hu absent, even though it was past the ten o'clock start time.
Observing the scene, Zhang Wenshan and Ren Bing from Free Unicorn noted Teng Yue's apparent lack of budget and nostalgic approach, confidently predicting their defeat. Realizing it was the anniversary of her father's death, Xu Si deduced where Jiang Hu was and left to find her. Xu Si found Jiang Hu at the cemetery, standing before her parents' graves.
She confided in him that since taking over Teng Yue, she had felt constantly troubled, finding peace and clarity only at the cemetery. She drew strength from her late father's words—"Running against the wind, beginning with Jiang Hu"—expressing her resolve to face challenges head-on and make her family proud. Moved, Xu Si quietly promised her parents' spirits that he would take good care of her. Back at the department store, Free Unicorn's event was in full swing.
Zhang Wenshan, feeling certain of victory, remarked that a good idea is useless without a sufficient budget. Just as the noon lunch rush began, Jiang Hu returned, transformed in a striking white outfit that radiated confidence. Xu Si questioned her about a secret "trump card" he suspected she had from her trip to the film city, beyond the 1980s-style design and Xiang Zhaoyang's livestream. Jiang Hu remained mysterious, telling him he would soon find out. Her strategy was then revealed.
A large screen at the Teng Yue booth began playing video messages from a host of celebrities and industry figures, who offered heartfelt endorsements for Teng Yue, praising its history, craftsmanship, and their personal connections to the brand. The spectacle immediately captured the attention of the large lunchtime crowd, successfully redirecting foot traffic to Teng Yue's booth. As Zhang Wenshan's team tried to drown them out by cranking up their music, an older man allied with Teng Yue intervened.
He seized the microphone from Free Unicorn's booth, silencing their sound system. Immediately after, a live band at the Teng Yue area began playing nostalgic, classic songs that resonated deeply with the audience, stirring emotions and solidifying the brand's connection with the crowd. Meanwhile, Tang Ya from Aneda noted Teng Yue's official social media account had exploded in popularity, with one post garnering over 100,000 comments. Amidst enthusiastic cheers and chants of "Teng Yue!"
, Jiang Hu was called to the stage. The event's success marked a triumphant victory for Teng Yue, a testament to Jiang Hu's immense effort. Xu Si watched proudly from the audience as she shone on stage. The offline buzz immediately boosted the online store's sales, and Wu, stationed at the factory, was swamped with inquiries. He finally understood Jiang Hu's foresight in having the team ready for the surge in online traffic.
Later, Xu Si picked Jiang Hu up from work, and when asked why he was there, he openly referred to himself as her boyfriend. That evening, Teng Yue held a celebration party. Jiang Hu gave a brief, heartfelt speech of thanks, and when pressed to say more, she chose to sing an uplifting song instead. During the party, Yue Shan approached Xu Si to thank him for his unwavering support of Jiang Hu when others had lost faith.
She explained that Jiang Hu had grown up as a pampered princess under the protection of her father, her "protective umbrella." Now that her father was gone, Jiang Hu was facing tremendous pressure alone. Yue Shan urged Xu Si to be a true partner who could share her burdens, and Xu Si firmly assured her that he would always stand by Jiang Hu.
