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Pride and Price – Song Jia, Chen He

Pride and Price is an urban fashion workplace drama directed by Wu Bai, led by Song Jia, Chen He, Anita Yuen, Zhang Chao, David Wang Yaoqing, Wang Zhen, and Gong Beibi, with Song Zu Er, Lin Yongjian, Wang Longzheng, Cici Wang Zixuan, Lv Xiaolin and Li Chengru in special appearances.

The drama tells the story of a series of stories about a fashion magazine "Sheng Zhuang", which unexpectedly faces a vacancy of editor-in-chief when it is in transform.


Pride and Price

English Title: Pride and Price
Chinese Title: 盛装
Genre: Urban, Romance, Business
Tag: Power Struggle, Editor Female Lead, Strong Female Lead, Smart Female Lead, Ambitious Female Lead, Suicide
Episodes: 29
Duration: 40 min.
Director: Wu Bai
Writer: Lei Zhilong
Released Date: 2022-02-07
Broadcast Website: Youku, 优酷,



In 2016, along with the technological innovation of the Internet, new media rapidly emerged, and traditional media were impacted.

Fashion magazine “Sheng Zhuang” unexpectedly faced a vacancy for editor-in-chief at the time of transition.

Chen Kaiyi, deputy editor-in-chief with a strong industry background, was ready to do something.

But the group appointed Xiao Hongxue as the new editor-in-chief, who advocated that the magazine should first respond to the market in order to improve its communication power.

The magazine’s new direction allowed advertising director Binbin Lu to make his mark, but the features group was heavily challenged by the need to defend the independence of its content.

Senior editor Zhao Xin and “rookie” editor Li Na were also exploring their own career paths.

In order to expand its competitiveness and influence, “Sheng Zhuang” had been undergoing a difficult exploration and transformation, achieving full media integration through continuous innovation.

In the end, a new media team represented by Chen Kaiyi and Xiao Hongxue and an online talent agency represented by Lu Binbin were formed, each having the new development after the integration and change.


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