Resumo do episódio 18 de Dream of Golden Years
> Resumos de Dream of Golden Years
Xia Xiaolan achieved first place in the recent essay competition, an honor that sparked immediate resentment among her classmates. As she returned to her desk, she found that someone had maliciously tampered with her seat, a petty act of sabotage that did little to dampen her spirits. During math class, the teacher remarked that jealousy is a knife that often cuts the one holding it, a sentiment that resonated as Xiaolan moved forward with her ambitious plans.
The atmosphere in the city was charged with excitement for the upcoming Asian Games. Xiaolan discussed business strategy with Chen Xiliang, noting that while the 2008 Olympics were still nearly two decades away, the Asian Games represented a massive immediate opportunity for their brand, Luna. While other businesses like Happy Home offered souvenirs for large purchases and lottery tickets were sold on every corner, Xiaolan looked for a larger stage.
Meanwhile, Chen Xiliang reported that their rival, Ji Ya, had halted production for her brand, Elegance. Despite having finished a bulk order at the Longcheng Garment Factory, Ji Ya was dissatisfied with the quality of the buttons and had ordered custom replacements from abroad. Xiaolan criticized this move as impractical, noting that such perfectionism ignored the current national economic reality and would only force customers to pay for costs they didn't value.
One evening, Xiaolan gathered with Zhou Cheng, Kang Wei, Pan Baohua, and You Li at Pan Baohua's street stall. As the news broadcast ended on a nearby television, Xiaolan pointed to the screen and proposed a daring idea: buying an advertisement slot immediately following the national news on Hua TV. While Kang Wei and the others thought she was being wildly imaginative and unrealistic, Zhou Cheng supported her.
He recalled that his mother’s classmate, Ms. Zhan, had connections at the station and offered to help arrange a meeting. Xiaolan also decided to put You Li in charge of print media promotions for their new brand ambassador, partly to give her professional experience and partly to observe her burgeoning relationship with Kang Wei.
Xiaolan traveled back to the capital with Zhou Cheng to meet his mother, who was pleasantly surprised by Xiaolan’s business growth and the audacity of her marketing plan. During this stay in the capital, Xiaolan also visited her aunt, Li Fengmei. She shared her vision that once the television ads aired and Luna’s sales skyrocketed, she would have enough capital to buy land and build a house.
This would finally resolve the residency and schooling issues for her cousin, Tao, before he reached high school. In Shengcheng, Liu Fen’s life was also transforming. As she handled her business at the bank, she was escorted by Chief Ma of the local police station, who took it upon himself to protect her from potential thieves in the rough neighborhood. Tang Hong'en watched from a distance, feeling the pressure of having such capable rivals for Liu Fen's affection.
When they later spoke, Liu Fen admitted she had already rejected Chief Ma’s romantic advances, though they remained on friendly terms. Tang Hong'en expressed his admiration for how much Liu Fen had grown, promising to wait patiently for her as she navigated her new independence. The meeting with Director Min at Hua TV proved to be a reality check. He explained that the post-news slot was usually reserved for massive brands selling bicycles, watches, and heavy appliances.
He warned that the content would be strictly reviewed and the cost would be a staggering one million yuan per year. Despite the high price and the skepticism of others, Xiaolan remained resolute, insisting on the very first slot after the news broadcast. Disaster struck just as the advertisement production was set to begin. Chen Xiliang informed Xiaolan that their intended star, Wu Kaili, had breached her contract.
Ji Ya had poached her for Elegance, offering a better deal to spite Xiaolan. While walking past a restaurant, Xiaolan spotted a poster of the actress Teresa Li. Recognizing that Teresa was an rising star who would become an international icon in the coming years, Xiaolan decided to pivot. She borrowed a brick phone from Du Zhaohui to contact Chen Xiliang, instructing him to book Teresa Li immediately before her fame made her unaffordable.
The production was a success, as Teresa Li was impressed by Xiaolan’s beauty and vision. Teresa agreed to the ad, viewing the frequent television exposure as a win-win for her own career. However, the pressure remained high as Ji Ya prepared a lavish fashion show at Louvre Square to launch Elegance, inviting designers from Hong Kong, Japan, and the United States.
Ji Ya even sent VIP invitations to Xiaolan and Chen Xiliang, a move Xiaolan interpreted as a challenge to witness "true fashion." On the day of the Elegance fashion show, the venue was packed with media and socialites. Xiaolan and Chen Xiliang arrived with Teresa Li, who was purposefully dressed in Luna’s upcoming autumn collection. The strategy worked perfectly; before the show could even begin, the press ignored the Elegance models and swarmed Teresa.
When a reporter named Liu Xuan questioned her about her salary, Teresa, following Xiaolan's script, admitted she was paid 10,000 yuan—a sum so large it made her lose sleep. The reporters were initially outraged, accusing the actress and the brand of capitalist excess at a time when most workers earned only dozens of yuan a month.
Chen Xiliang stepped in to manage the crisis, explaining that while Teresa Li was an elite talent, she had actually requested her fee be used to produce school uniforms for children in rural areas. He further announced that for every garment Luna sold, the company would donate one yuan to rural education. This brilliant PR pivot completely neutralized Ji Ya’s high-budget spectacle, turning the Elegance launch into a platform for Luna’s brand values and social responsibility.
